Local SEO retainer
from €990 / month
monthly, three months minimum
- All six levers
- Google Business Profile maintained
- Location pages and local schema
- Monthly reporting and strategy call
Found in your real service area.
Local visibility as a system: Google Business Profile, location pages, local schema, reviews and citations, maintained monthly rather than set up once.
Launch 30 May 2026
Investmentbüro Rotenberger, impressions per day as a 7-day average since the new site launched. Source: Google Search Console.
Six levers national SEO ignores.
The mechanics are the same, the signals are not. That is where most local businesses fall short.
Google Business Profile
A fully completed profile, regular posts, maintained service and product data, every review answered. The first lever and usually the most neglected one.
NAP consistency
Name, address and phone number identical in every directory. Mismatches dilute local authority without anyone noticing.
Location pages
A dedicated URL per location or sub-area with locally adapted content. Not a template with the place name swapped in, but real local substance.
Local schema
LocalBusiness and matching subtypes with areaServed, openingHours, geo coordinates and review markup. This is what gets read for map pack eligibility.
Review strategy
A process for new reviews, response guidelines and a way to handle negative ones. After relevance, the second strongest local factor.
Local citations and links
Mentions in relevant trade directories, chambers, local blogs and associations. Not hundreds of them, but the right ones.
What the local SEO retainer includes.
A fixed scope per month, with priorities reset whenever the local field shifts.
Every month
- Maintain the Google Business Profile and publish posts
- Answer every review
- Build and optimise location pages
- Maintain and extend local schema
- NAP consistency across the relevant directories
- Reporting on visibility, map pack share and reviews
- Strategy call
When needed
- An onboarding sprint with full profile setup and NAP cleanup
- A workflow for winning new reviews
- Posts on locally relevant topics and funding programmes
- Local citations and links
- A second language for international clients
Not included
- Bought reviews
- Bulk directory submissions
- Paid ads and social media
- Legal advice on reviews
Retainer, diagnosis or rebuild.
Three months minimum, then cancel monthly. No onboarding lock-in.
SEO Audit
€690
one-off, two to three weeks
- Local signals and location structure checked
- Competitor comparison in your area
- Prioritised action list
Website with location structure
from €3,900
fixed price, eight to twelve weeks
- Location pages planned from the start
- Local schema from launch
- Transition into the retainer possible
Three signals that it does not fit.
Local SEO only works where there is a real service area.
- You sell purely online with no service area. Local optimisation is wasted effort there, and the standard SEO retainer is the better route.
- You only want the Google listing filled in quickly. That is a single step, not a system, and it does not justify a retainer.
- You expect the map pack within four weeks. In low-competition sub-areas things move after four to eight weeks; contested city queries take months.
Common questions about local SEO.
What makes local SEO different from normal SEO?
Additional signals: Google Business Profile, NAP consistency, local reviews, location pages, local links and schema with geo context. Without them a site stays close to invisible for searches with a place in them.
Is a Google Business Profile listing enough?
No. The profile is the baseline. What decides is consistent data across directories, regular posts, a reply to every review, maintained service data, your own location pages and local schema.
We have several locations. What changes?
Each location needs its own URL with locally adapted content, its own schema and its own profile. That gets mapped before anything is built, otherwise the location pages compete with each other.
We are outside the city, not in it. Does this still work?
Yes. The city is the search term; the service area can be the district or a cluster of neighbourhoods and surrounding towns. We define that geometry and reflect it in the profile and the location pages.
How fast will we see results?
Local search often moves faster than national, because each sub-area has less competition. First movement usually after four to eight weeks; heavily contested city queries take three to six months.
Send us your domain and your most important local search.
In the strategy call we look at the profile, the location pages and Search Console, and say which of the six levers moves first for you.
Reply within one working day. 60 to 75 minutes, €190, credited against your project fee.